Hi gamers!
Piracy isn't about items being expensive, it's the service. According to Valve...
"One thing that we have learned is that piracy is not a pricing issue. It’s a service issue."
“For example, Russia. You say, oh, we’re going to enter Russia, people say, you’re doomed, they’ll pirate everything in Russia. Russia now outside of Germany is our largest continental European market.”
Newell thinks by giving legitimate customers genuine advantages and better service will destroy the pirate's counterparts.
Source: http://www.geekwire.com/2011/experiments-video-game-economics-valves-gabe-newell
Piracy isn't about items being expensive, it's the service. According to Valve...
"One thing that we have learned is that piracy is not a pricing issue. It’s a service issue."
“For example, Russia. You say, oh, we’re going to enter Russia, people say, you’re doomed, they’ll pirate everything in Russia. Russia now outside of Germany is our largest continental European market.”
Newell thinks by giving legitimate customers genuine advantages and better service will destroy the pirate's counterparts.
Source: http://www.geekwire.com/2011/experiments-video-game-economics-valves-gabe-newell
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